Before I created my first signature offer in my business, I had no idea what a signature offer actually was. If I’m being honest, I thought it was best to have multiple offers that people could choose from.
Part of me thinks I was naive but, really, I just didn’t know this aspect of business. After all, my entire career had been spent in corporate working with other people’s signature offer, so there was never any real reason for me to know about how to create one for myself.
It wasn’t until a coaching colleague of mine asked me a really powerful question that got me thinking about how I can better serve my clients.
‘What is the single most important problem you solve?’
Up until that point, I never really thought about it.
I knew the type of clients I wanted to attract. I knew I was a great coach and could get them results. But, I never honed in on the exact problem these individuals had.
So, I locked myself in my office for an entire day and had an all-out brainstorm session (which, to this day, was one of the most impactful things I’ve done for my business).
I wrote down every single problem I imagined my clients having.
I sat with that list for a while proud of what I just accomplished but still feeling like something was missing. The list was extensive, but it wasn’t simple. It was enlightening, but it wasn’t obvious.
That’s when the next powerful question entered my process.
‘What is the transformation your ideal client needs to have in order to feel a resolution to this problem?’
Boom. There it was. I started writing again – this time, even faster. Words like ‘confidence, clarity, connection, success‘ and so many others started flying off of the tip of my pen.
It felt like I was on to something special yet again.
Once I had every possible word on paper, I picked what was most impactful. I landed on ‘The transformation my client wants is to go from feeling overwhelmed and unclear to inspiring and engaging.’
I remember letting out a huge sigh of relief feeling like I just hit the nail on the head and knew exactly how I could help future clients.
Then, that feeling of something missing started to creep in again. It was like a little gnat buzzing around my ear and I couldn’t flick it away.
So, I looked at the stack of scribbled notes again and asked myself one final question that brought everything together.
‘What is the most efficient way to solve your ideal client’s problem and complete the transformation?’
This question was the push to create my signature offer.
It wasn’t until I asked myself this question out loud that I realized my client’s wanted simplicity. They didn’t want to have to think about how I can help. They didn’t want to choose what works best for them – they wanted ME to tell them what works.
That’s when I decided to create my signature coaching program. I branded my own simple and easy-to-understand framework (aka ‘The KORE Method’) to take my clients through the transformation and create a solution to their problem. I analyzed the time, energy and money that would be required for the program and then created a content strategy to help me market it to the right clients.
Within 3 hours, I had a completely thorough and well-thought out signature offer that I was ready to present to my community. I knew their problem and I knew what that problem was costing them in their life and business. I knew the transformation they needed and I knew how I could help.
The best part…it was simple and easy to understand.
As you think about creating your signature offer, ask yourself these three questions to get the clarity you need:
- What is the single, most important problem you solve?
- What is the transformation your ideal client needs to have?
- What is the most effective way to solve the problem and complete the transformation?
If you are interested in creating your signature offer in just 3 hours like I did, email me to book one of my Signature Strategy Sessions. It’s time to start serving the clients that are out there waiting for you!
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For more blog posts, visit www.thekorecompany.com/blog.